The Save Yur, 2009, spray paint and acrylic on wooden bed base,
160 x 202 cm, courtesy of the artist and Serge Tiroche and ST-ART Collection, Jaffa
Zero Cents - an autodidact who began drawing in the street at a young age - belongs to an up-and-coming genre of "urban artists" - street artists who try to bypass the power mechanisms of the art world and create an independent scene devoted to open dialogue with passersby. The son of a Jewish family in New Jersey, he moved to Israel several years ago and started creating graffiti on the walls of dilapidated Tel Aviv houses, as well as on any other surface he could find in the urban space - especially parts of old wooden furniture. His work, which depict an internal, perverse and nightmarish world, is based on hybridized images culled from the media and from pornography, combined in absurd syntax. Warped human relations, the injustices of consumer society and preconceived notions of gender are all manifest in such faintly apocalyptical, skeletal figures as the portraits shown here. The consciously misspelled The Save Yur (2009) features a masked, bizarre, bisexual, eerily smiling figure painted on a headboard. Zero Cent's use of dark humor, abject themes, coarse rhetoric, slang and intentional misspelling are among his unique artistic trademarks.
Born in Trenton, New Jersey, 1986; lives and works in Tel Aviv